Six disciplines. One flight board.
Every service below is a lane on the same board — brief, build, test, scale — so a Singapore campaign studio engagement never turns into six separate vendors pulling in six directions.
Campaign Strategy & Flight Planning
This is where a campaign flight gets plotted before anything is built. We take the commercial brief — offer, audience, seasonality, budget in SGD — and turn it into a named flight with stages, milestones and a media lane shortlist. Strategy sessions happen at our Jalan Besar studio or over a call, and every flight plan leaves with a one-page board so a client can see brief, build, test and scale at a glance, not buried across a dozen tabs. This discipline sits underneath everything else we do, including single test cells and always-on retainers.
S$3,800 – S$9,500 per flight
Creative Concepts & AI-Assisted Production
Concepts start on paper — a strategist and a creative lead argue out the angle before a model touches anything. From there, AI-assisted production drafts variant sets: headlines, static layouts, short-form video cuts and landing-page copy blocks, produced far faster than a traditional build cycle allows. None of it ships as drafted. Every claim, every statistic and every "guaranteed" or "best" gets checked in a brand claim review before export, because human-approved claims are non-negotiable on this board, not a nice-to-have add-on.
S$2,400 – S$7,200 per build cycle
Channel Planning & Media Buying Support
Channel planning decides which media lane actually deserves a Singapore campaign's budget — search, social, programmatic display, out-of-home near a target district, or a mix. We support media buying rather than acting as a black-box trading desk: clients see the lane logic, the rate cards and the reasoning behind every shift in spend. Landing-page hygiene gets checked here too, because the best media lane in the world cannot save a page that loads slowly or says the wrong thing.
S$1,800 – S$5,000 per month, media spend excluded
Test Design, A/B & Experimentation
Every flight opens with at least one creative test cell — a controlled comparison between two or three variants, run across a limited budget until the data actually says something. We design the test so it answers one question at a time: message, offer, format or audience, never all four at once. The rule on this board is simple and it holds: scale only after the test, and a test cell that comes back inconclusive gets rerun, not quietly ignored in the next report.
S$1,500 – S$4,200 per test cell
Performance Reporting & Optimisation Cycles
Reporting on this board is a performance loop, not a monthly PDF nobody opens. Numbers come in weekly, get reviewed against the original brief, and feed directly into the next build — a headline gets swapped, a media lane gets paused, a landing page gets a hygiene fix. We also run attribution catch-up work for clients arriving with a backlog of numbers nobody has looked at properly, so a new flight starts from an honest baseline instead of a guess.
S$1,200 – S$3,000 per month
Always-On Campaign Retainer
Some clients do not run one flight a quarter; they run a rolling programme of campaign flights across the calendar year. The always-on retainer puts a standing flight board in place — strategy, AI-assisted production, media lane management, test cells and the performance loop — under one monthly fee instead of a fresh proposal every time. It suits teams with a consistent Singapore campaign studio need: seasonal retail pushes, always-live lead campaigns, or a product with a constant stream of launches.
S$4,500 – S$14,000 per month
Where AI-assisted production actually sits
AI-assisted production shows up at three points on the flight board: the first-draft concept pass, the variant set for a test cell, and the first-pass summary of a performance loop report. At every one of those points, a human — strategist, copywriter or media planner — reviews the output before a client sees it. We are transparent about this split on request; there is no attempt to pass off AI-drafted copy as hand-written, and no attempt to hide a genuinely hand-written line behind an "AI-powered" label either.
A performance loop, checked weekly
Reporting only earns its place on the board if it changes the next build. Our performance loop pulls media lane data weekly, flags anything drifting off the test-cell baseline, and turns that into a short list of build changes for the coming week — a new headline, a paused lane, a landing-page hygiene fix. Clients on a retainer see this loop directly; clients on a single flight get it as the final handover document.
Choosing the lane, not just the platform
A media lane is more than a platform name — it is the platform, the placement, the audience setting and the creative format bundled together as one testable unit. We plan media lanes so that a test cell compares like with like, and so a scale call means moving budget into a lane that has actually earned it, not simply the platform with the biggest sales pitch that quarter.
How we describe outcomes. Campaign Push plans, builds and tests campaign flights using AI-assisted production, with every brand claim carrying human approval before it ships. Results depend on market conditions, budget, creative, platform mix, seasonality and audience response on the day — factors no studio controls outright. We do not guarantee sales, leads, followers, viral reach, growth or return on investment. Figures above are indicative rate ranges for planning purposes and may vary with scope; a written quote follows every campaign assessment. Campaign Push is not a lifestyle brand, a bot shop, a course or a SaaS product, and nothing on this page is legal or financial advice.